As vegans, we strive to make decisions that help animals instead of harm them. Unfortunately, sometimes there are grey areas that both help and cause harm, so making an ethical decision is more challenging. As an organization that promotes vegan eating as means to help animals and grow the animal rights movement, we at Better...Read More

With respect and admiration for her 2.5 years of outstanding leadership, Better Eating International must make the bittersweet announcement that Michelle Rojas-Soto will soon be transitioning from her role on the staff to a volunteer role as Governance Advisor. Having co-founded Better Eating and served as our first managing director, Michelle’s presence will be deeply...Read More

Program Report: April 2019

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As our creative team produces new videos for new series, we continue to monitor our current campaigns closely to  keep track of the most effective placements and tactics for our 30-second vegan ads. From Vegetarian to Vegan is a series that aims to move vegetarians away from eggs and dairy and toward a commitment to...Read More

 180,000. That’s the number of unique people Better Eating reaches every month with our life-changing content, thanks to supporters like you. And now we have a rewarding new way to support this groundbreaking program! Patreon is a subscription model for creative projects, offering people to select the monthly amount of their choice in exchange...Read More