Announcing Our First Video Series!
The past year has been foundational for Better Eating International. We established an equitable organizational culture of mutual respect, accountability, and productivity; we researched, tested, and created our animation style; and now we’re in the midst of the largest attitudinal study in the history of the vegan movement.
While the results of that study will become the road-map to help target our future video content, we also decided to start creating content for an audience segment we have already identified: lacto-ovo-vegetarians who love animals (age 18 to 34 and in the USA). We’re in the final stages of developing a 10-video series that encourages them to stay veg, but also nudges them toward vegan eating.
While these folks have already taken steps to help animals, we have three significant reasons for choosing this initial audience: