We are building
a better world
with better eating.
Our Process
Better Eating International seeks to inspire compassion for all animals through inclusive and empowering vegan education. Our efforts to change how people eat are an important part of a worldwide movement to create a future in which animals are valued as unique individuals and no longer exploited for human gain.
Seek Community Input
To identify appropriate target audiences, we study the differences in behavior, attitudes, and backgrounds. Once we isolate a segment of the population, we seek input from them through focus groups and our Community Advisory Panel before, during, and after producing educational content for them.
Produce Content
Our in-house creative team can quickly create high-quality animated videos with original art, music, and sound in both English and Spanish. By saving all of our previously-developed content in a video database, we save time by modifying videos from other segments to target a new one. This process also allows for constant A/B testing, making subtle modifications to increase our impact.
Promote Content
For under 10 cents per view, we’re able to push 15- and 30-second targeted educational videos to specific audiences as online video ads. Even better — by using sequential retargeting, we can show a series of 8 to 12 videos to the same person over time, giving them a full picture of the why’s and how’s of veganism.
Grow Vegan Community
While we believe in the power of the internet to provoke change, we acknowledge the importance of local vegan community. Using location targeting, we’re able to direct our viewers toward local organizations and events where they can meet vegans in their own cities and neighborhoods. We’re counting on you to welcome them!
Save Animals
Every new vegan has a measurable impact, sparing dozens of animals each year from ever being bred, abused, and killed for food. It’s simple supply and demand, and as we persuade millions of people to move past meat, dairy, and eggs, we’ll save tens of millions of animals from exploitation.
Refine and Repeat
We are dedicated to producing and promoting the best vegan educational experience possible. No video will ever truly be complete — we’ll keep testing and changing, as we see even just a 1% improvement as a massive win. By preserving all content we produce, our process becomes more efficient over time and allows us to reach more audiences and inspire even more people to become vegan.
Our Values
Seek Justice
Better Eating promotes a vegan diet as means to inspire empathy for animals, combat speciesism, and create a more just world.
Listen & Follow
Our work is community-driven. We provide tools and technology to amplify the voices of animal rights proponents in different communities.
Consider Context
Everyone experiences life differently. In our work, we’re considerate of historical trauma, social inequities, and cultural concerns.
Map & Measure
We will be intentional in our work by planning ahead, reviewing metrics, periodically measuring our impact, and change strategy when needed.
Engage Critics
Anyone with concerns about our approach is welcome to contact us to discuss how we may improve.
Offer Transparency
We strive to make our finances, study results, and governance structure transparent and available to our supporters. Any information that is not clearly available on our website can be requested via email.
Inclusion Policy
In Our Messaging
When animals express desire for freedom or seek to avoid pain, speciesism enables most humans to conveniently ignore them. As vegans, we are their allies and we have a responsibility to speak up for them in ways that will not be ignored. Our collective voice will be louder if we make our movement inclusive and accessible to all.
Better Eating International aspires to produce educational content that speaks to the needs of all audiences. Through the direct involvement of diverse community members in our content creation process, we strive to provide a meaningful and culturally-responsive experience for everyone.
We recognize that vegan eating can be more challenging for some people than others due to wealth disparities, cultural norms, and food access. While education alone cannot overcome these barriers, amplifying the voices of the many people calling for change can help others in the same communities believe that change is possible.
We support technological innovation, institutional reform, and community-driven efforts to increase access and affordability of healthy foods free of animal products. We stand by and support all those who seek justice for marginalized communities, including but not limited to those impacted by racism, sexism, heterosexism, transphobia, ableism, xenophobia, and classism.
In Our Staffing
We recognize the need for our Board of Directors, leadership, and staff to be at least as diverse as the communities we are seeking to reach.
Better Eating International prohibits discrimination on the basis of race, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, citizenship, ancestry, age, physical or mental disability, medical condition, genetic information, family care status, marital status, domestic partner status, military or veteran status, or any other basis prohibited under law.
Furthermore, we actively seek to hire members of such historically underrepresented communities and to create an equitable work environment that is supportive of personal and cultural needs, distributes decision-making powers, and enables our staff to reach their greatest potential.
Inclusion is an ongoing process, not a one-time effort. As such, we anonymously survey our staff and Board of Directors on a periodic basis to gauge the diversity we represent, before noting where we need improvement. To lay the foundation for meaningful inclusion and equity within the organization, all staff members participated in a one-day workshop on intercultural communication, implicit bias, and privilege upon launch. We are committed to ongoing staff training and periodic review of our organizational equity practice. Applicants and job-seekers who identify with a group that is currently underrepresented at Better Eating are encouraged to inquire about ways to get involved and/or apply to posted job opportunities.
We've Rebranded!
